Merchant Newsletter – June 26, 2013

I hope everyone is having great week! We’re diving headfirst into summer here at OpenSky and are having a blast seeing all of the great brands and products coming to our Marketplace. Thanks to all for making the most of your OpenSky experience! Here are some updates for this week:

Add OpenSky to Your Signature

It’s a simple, easy and effective way to promote your OpenSky storefront and gain more followers.

Easy and Efficient
Just as you include your company website link and links to your presence on social media in your email signature, be sure to add your OpenSky unique storefront URL with a simple message like, “Follow Me on OpenSky”
More Followers, More Exposure
Gaining more followers is the key to financial success on OpenSky. The more followers you gain, the more they’ll love your product which in turn will propel it to our organically driven Explorer page. This visibility will lead to increased sales!

Weekly Community Events

We’re here to help so take advantage of our weekly merchant outreach events.

OpenOffice: Thursday, June 27th 4-7PM
At our NYC offices (18 West 18th St., btw 5th and 6th Aves., 9th Floor)
Come meet with an OpenSky Specialist in person to discuss all of your marketplace needs.
RSVP: wlewis@opensky.com
OpenDiscussion: Friday, June 28th at 12PM EST.
Dial 559-726-1200 and enter access code 106158.
Karen Gardner, VP – Finance, shares the details of the merchant payment process and takes your questions.

Sunday Funday

Every Sunday we send out our popular Sunday Funday email filled with amazing product and merchants across all categories.

What is Sunday Funday?
The goal of Sunday Funday is to offer OpenSky members amazing products and merchants that have special call outs likepromotional pricingfree shipping, or products exclusive to OpenSky
How do we choose what’s featured?
Our email merchandising team works diligently to comb through OpenSky to find merchants and products with these special incentives. If you have products that fit these criteria and would like to be considered, feel free to email me: wlewis@opensky.com and we’ll be sure to keep you in mind!
Sunday Funday example

As always, we’re here to help. Please don’t hesitate to contact us with any needs at merchanthelp@opensky.com.

Have an awesome week!

My best,
Will Hunt

Merchant Newsletter – June 19, 2013

Dear Merchants,

I hope everyone is having great week! It’s hard to believe that we’re more than halfway through June. Thanks to all for making the most of your OpenSky Marketplace experience! Here are some updates for this week:

 

  • SHARE, SHARE, SHARE – Use your OpenSky Feed to share fun and important content with all of your followers. Try it TODAY!
    • #OPENSKY: Anytime you’re posting on Twitter, Instagram or Facebook, be sure to include #OpenSky. This pushes the content directly to your OpenSky Feed for all your followers to see! All you need to do is link these accounts in your OpenSky “Account Settings”
    • MAKE THE MOST OF IT: Use this valuable tool to share messages, images, videos and more with all of your followers. Share links from your Instagram, YouTube and Vimeo accounts directly with your followers by simply pasting the link in your status bar.
    • LOOK WHO’S ALREADY SHARING: Check out the feeds of some of our great merchants who have already begun taking advantage of sharing content with their followers
  • Weekly Community Events- We’re here to help so take advantage of our weekly merchant outreach events
    • OpenOffice: Thursday, June 20th-4-6PM at our NYC offices (18 West 18th St., btw 5th and 6th Aves., 9th Floor) – Come meet with an OpenSky Specialist in person to discuss all of your marketplace needs. RSVP: wlewis@opensky.com
    • OpenDiscussion: Friday, June 21st at 12PM EST. Dial559-726-1200 and enter access code 106158. Andrew Pavoni,head of our email advertising campaigns, shares the importance of brand and product placement in email marketing on OpenSky
    • OpenHouse: THIS WEEK ONLY-THURSDAY JUNE 20TH-6-8PM at our at our NYC global headquarters (18 West 18th St., btw 5th and 6th Aves., 9th Floor). Come by, have a cocktail, and mingle with other merchants on OpenSky! Please RSVP: wlewis@opensky.com
  • Programming- Don’t forget! Summer Solstice starts this Friday, June 21st and we’re celebrating by issuing Rewards Credits to members and Free Shipping on select products
    • Rewards Credits-June 21-23: Participating in our Rewards Credits program is optional, but is a proven key to driving sales. Remember, members can only use Rewards Credits for 20% of the purchase price and most members do not have credits exceeding $20
      • How do I opt in? Simply go into your MerchantToolkit and click “Account.” Then click “Details” and scroll down until you see the “Promotions” section and make sure the box is checked for Rewards Program
      • How long will they last? This credit will be usable from Friday, June 21st until Sunday, June 23rd
    • Free Shipping-June 21: Free shipping is a very successful way to drive sales volume
      • How do I opt in? All you need to do is change the shipping price for products you would like to be included to zero for Friday only. Of course, you are always encouraged to offer Free Shipping, but we’ll only be promoting it for Friday, June 21st

As always, we’re here to help. Please don’t hesitate to contact us with any needs at merchanthelp@opensky.com.

 

Have an awesome week!

My best,
Will Hunt

 

Merchant Newsletter – June 12, 2013

Dear Merchants,

I hope everyone is having great week! Summer is finally upon us and we’ve got some great things planned for OpenSky Marketplace. Here are some updates for this week:

  • Programming- Summer Solstice starts next Friday, June 21st so we’re celebrating by issuing Rewards Credits to members and Free Shipping on select products
    • Rewards Credits – June 21-23: Participating in our Rewards Credits program is optional, but is a proven key to driving sales. Remember, members can only use Rewards Credits for 20% of the purchase price and most members do not have credits exceeding $20
      • How do I opt in? Simply go into your MerchantToolkit and click “Account.” Then click “Details” and scroll down until you see the “Promotions” section and make sure the box is checked for Rewards Program
      • How long will they last? This credit will be usable from Friday, June 21st until Sunday, June 23rd
    • Free Shipping – June 21: Free shipping is a very successful way to drive sales volume
      • How do I opt in? All you need to do is change the shipping price for products you would like to be included to zero for Friday only. Of course, you are always encouraged to offer Free Shipping, but we’ll only be promoting it for Friday, June 21st
  • OpenOffice – THURSDAY A time for you to come to our NYC headquarters and meet with an OpenSky Specialist to get help with any of your Marketplace needs
    • WHEN: Thursday, June 13th from 4-7PM
    • WHERE: OpenSky NYC Headquarters – 18 West 18th St. (btw 5th and 6th Aves.), 9th Floor
    • RESERVE A SPOT: Email wlewis@opensky.com and let us know you’re coming!
  • OpenDiscussion: Our weekly conference call that allows merchantsfrom across the country to dial in and get marketplace updates from OpenSky team members
    • THIS WEEK: JOHN CAPLAN, Founder and CEO of Opensky, shares vision for OpenSky Marketplace and the keys to success on the platform. Don’t miss it!
    • QUESTIONS FOR JOHN: Make sure yours gets answered! Email me at wlewis@opensky.com with your questions before the call!
    • WHEN: Friday, June 14th, from 12-12:30PM EST
    • DIAL-IN: To join the call, dial 559-726-1200 and enter access code 106158
  • Vendor Spotlight: DiaNoche Designs- DiaNoche Designs, a merchantthat produces illuminated art work, joined the OpenSky Marketplace in early May and since then has had great success on the site
    • HOW DID THEY DO IT: Through consistent promotion of their OpenSky storefront in emails and on social media, they have built a loyal following, which has translated into sales. Their messaging was simple, and it worked. Here’s a snippet from their first email to gain followers: “..in order forthe store to go live, I need people to like/follow us. If you could please take a minute to click on this link: https://www.opensky.com/dianoche-designs and follow us we would greatly appreciate it.”
    • EXCLUSIVE DESIGNS: DiaNoche Designs created several unique products that are sold exclusively on OpenSky, which our members love to see. Check out this design – available ONLY on OpenSky:
    • FREE SHIPPING: DiaNoche Designs has chosen to offer everyday Free Shipping on all their products which has proved to be successful in converting to sales
    • CHECK THEM OUT: https://www.opensky.com/dianoche-designs

As always, we’re here to help. Please don’t hesitate to contact us with any needs at merchanthelp@opensky.com.le

Have an awesome week!

My best,
Will Hunt

Merchant Newsletter – June 5, 2013

Dear Merchants,

I hope everyone is having a wonderful start to June! Summer is finally upon us and we’ve got some great things planned for OpenSky Marketplace. Here are some updates for this week:

  • Invite, Invite, Invite!- The key to success on OpenSky is consistently inviting your friends, family and customers to follow your storefront
    • Use your OpenSky Link: Your OpenSky Marketplace storefront has a unique link, so be sure to take advantage of it! Share it with your email list and post it on all of the social media platforms you use. This drives people directly to your OpenSky store and builds your followers which will help to amplify your brand in the Marketplace
    • Need ideas for sharing your store and growing your following? Just ask! We’re happy to provide unique ways to grow your brand following on OpenSky. Email: wlewis@opensky.com
  • Programming – This Thursday, June 7th, we’ll be issuing a Rewards Credit
    • Have you opted into our Rewards Program? If you haven’t, this is a great time to try it! It’s a proven fact. When we issue credits, sales spike! Remember, members can’t use credits for more than 20% of the purchase price and most credits issued aren’t over $20. If you have questions about this, please email me at wlewis@opensky.com
    • How long do they last? The Rewards Credits will be issued Thursday, June 7th and will be valid through Monday, June 10th
  • OpenOffice – THURSDAY AND SATURDAY- A time for you to come to our NYC headquarters and meet with an OpenSky Specialist to get help with any of your Marketplace needs
    • WHEN: Thursday, June 6 from 4-7PM and Saturday, June 8 from 11AM-2PM
    • WHERE: OpenSky NYC Headquarters – 18 West 18th St. (btw 5th and 6th Aves.), 9th Floor
    • RESERVE A SPOT: Email wlewis@opensky.com and let us know you’re coming!
  • OpenDiscussion: Our weekly conference call that allows merchants from across the country to dial in and get marketplace updates from OpenSky team members
    • THIS WEEK: LINDSAY BRESSLER, GM, OpenSky Marketplace, shares her insights as the leader of OpenSky Marketplace and her goals for its future. Don’t miss it!
    • QUESTIONS FOR LINDSAY: Make sure yours gets answered! Email me atwlewis@opensky.com with your questions before the call!
    • WHEN: Friday, June 7th, from 12-12:30PM EST
    • DIAL-IN: To join the call, dial 559-726-1200 and enter access code 106158

As always, we’re here to help. Please don’t hesitate to contact us with any needs at merchanthelp@opensky.com.

Have an awesome week!

My best,
Will Hunt