National Free Shipping Day (#freeshippingday)
On Wednesday, December 18th OpenSky will participate in National Free Shipping Day. This is the day when online retailers offer free shipping to shoppers for the day. It’s designed to fall later in the holiday shopping window in order to drive orders on products that can still ship and arrive safely without expedited shipping (which means increased prices for shoppers)
To participate in this program, simply opt-in to the Rewards Free Shipping Program in your Merchant Toolkit. Here’s how:
- Visit your Dashboard
- Click on the Promotions tab
- Scroll down and check the box next to Participate in Rewards Free Shipping.
Once you opt-in, your products be set to ship for free on Wed, Dec 18th (and future Free Shipping promotions organized by OpenSky). Click here to read more details on the Rewards Free Shipping program.
Holiday Fast Shipping
Come December, the expectations for accurate and timely fulfillment are at an all-time high. But if you’re able to comfortably and confidently ship products late in the shopping season, you can still see a nice increase in order volume.
If you can swing it, there’s two things you’ll be able to do next week to communicate your ability to ship late in the shopping season to shoppers:
1) Opt-In to FastShip – Visit the Promotions tab in your Merchant Toolkit to opt-in to FastShip and select a cut-off date for your shipments (Wed, 12/18; Thurs, 12/19, etc.)
This messaging will be displayed for shoppers on product pages. It will also trigger a visual call-out in the form of a banner that’s automatically applied to all the products in your shop (similar to what you see on products that are marked as exclusive in your toolkit)
2) Create Posts using #fastship. Once you opt-in to FastShip , you can use #fastship in your posts to further categorize these items on OpenSky. But remember – before posting, go the extra distance to set the proper expectations for shoppers by over communicate your personal shipping cut-off dates, details and policies on product pages. It’s great to drive orders late in the shopping season, but negligible if the orders don’t arrive to the shopper on time.
If you’re managing shopper expectations properly, you’re doing your part to uphold the standards and level of quality set by fellow Merchants using OpenSky to sell. And it’s the Customer Satisfaction you’re creating that will drive repeat purchases for you (and other merchants) in the future, while simultaneously turning shoppers into a brand evangelist that spread the word to friends and family about your brand (and others).