The secret to success on OpenSky? Well, it’s a combination of a few specific tactics that help to simultaneously drive followers, exposure and sales. Take a page out of the playbook of the most successful merchants by following the pointers below.
Product imagery. First and foremost, ensure that your product images are high quality. Top selling merchants invest in high quality imagery. As an online retailer, you don’t have the luxury of a customer walking into your store and engaging with the product in person. Your images need to do the work for you. On OpenSky, quality images correlate to clicks, page views and loves. That yields more followers and in the end, more sales. Consider giving your brand an image makeover, whether that be through free photo editing tools (referenced in this previous post) or via more traditional paid methods.
Activity. The most successful merchants visit OpenSky every day–whether it be to make a post, share a comment or smile at a shopper. Carve out time to stop by daily to engage with the community, and you’ll see an increase in followers, fans and shoppers.
Promotions. On OpenSky, shoppers often start their visits looking for new promotions. Yes, shoppers browse and buy full price products, but sales are usually where they start their shopping journey. Best selling merchants don’t go against the grain on this–they take time to figure out a sales strategy that works, and incorporate it into their regular OpenSky activities. Consider doing the same.
Rewards Program. Participating in the Rewards Program gives you more exposure on the highest selling days of the month (credit events), making it no mystery that participation will help your brand get in front of more people with purchase intent.
If you’re focusing your time and energy on what’s listed above, you’re setting yourself up for success.