Categorization: The Secret To Exposure

Categorizing your brand and products correctly is essential to providing the best shopping experience for OpenSky members.

When a product is categorized correctly, OpenSky is able to expose your products to members with purchase intent for that specific type of item.

In fact, in order for your products to be found on many of the most trafficked pages on OpenSky–i.e. the homepage, special collections, explore pages, collections–your items must be accurately categorized. 

Optimize your OpenSky sales today by making sure you’ve properly categorized your products. Here’s how to make those updates:

1) Set your Primary Business Category

In your Dashboard, hover over the Account tab and select Details.

On this page, select your Primary Business Category (just below your email address)

  • Fun
  • Health and Beauty
  • Home
  • Kids
  • Food and Kitchen
  • Men
  • Women

Select which area best describes the majority of your products. On occasion, a Merchant can fall into two categories.  Set the primary business category up to reflect the most likely way a shopper would browse to your brand. And then use product categorizations to give product level categorization.

2) Product categorization

In your Dashboard, click on the Products tab then click Edit.

Next, hit the Edit button next to “Product Info” (see below)

Screen Shot 2014-03-18 at 4.14.19 PM

From there, all you’ll need to do is set the category and sub categories (as seen below)

Screen Shot 2014-03-18 at 4.15.58 PM

Save the page and repeat this on all other products.

Once you’ve taken the time to categorize your products, you can have confidence in knowing that your brand will now be showcased to the OpenSky members most interested in purchasing your products.

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