Merchant Spotlight: Amelia’s Expressions

Linda Funk, the owner of Amelia’s Expressions, wanted to be an entrepreneur. Already working in in direct sales through Pampered Chef, she felt frustrated by running a business that wasn’t really her own.

“I wanted something unique,” she says. Having had a long interest in jewelry, Funk decided to explore a line of personalized jewelry. Once she decided what she’d like to sell, she put her research skills to the test.

“I searched the Web to find information about things I could make,” she says.

As Funk found interesting pieces, she tested them on social media. Soon her Facebook friends began to ask where they could get the pieces and how much they cost. And so her business was off. Funk opened her business first on Etsy in February 2013. That November she opened a store on OpenSky.

Read the entire article on Auctiva EDU.

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