It doesn’t take a twirling gold pocket watch or a mysteriously flashing strobe to get into the minds of your buyers and encourage them to buy more of your goods. Actually, there’s nothing very hypnotic about employing everyday psychology to help you sell more to your shoppers.
Selling at the psychological level is nothing new in marketing or merchandising, yet many sellers overlook some of the most basic tenets of connecting with shoppers and encouraging them to make a purchase—or two, or five.
Selling with psychology is good business and the good news is that it’s not difficult to do.
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