Merchant Spotlight: Amaryllis

Ben and Anita copyBen Tabai operates Amaryllis on OpenSky with his girlfriend and business partner, Anita Shokouhi. Since they live a life so often attached to their cellphones, Tabai had become quite fascinated with mobile browsing as a way to pass the time, explore, feed his curiosity and inspire a business.

“The mobile-browsing phone is now an extension of our bodies,” he tells us. “Getting into e-commerce was a given to me.” The question that remained was simply, how?

“I was lying in bed one night and viewing Groupon Deals on my phone,” Tabai recalls. “I came across the ‘Goods’ section and saw items being sold in the thousands over a span of a few days. I already had prior experience with importing goods, so I thought, ‘Why not jump on this opportunity?'”

Tabai’s next step was to reach out to Sholouhi to discuss the idea of selling fashion products in large volume online, and that was how Amaryllis got its start.

Read the entire article on Auctiva EDU.

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