But how are brick-and-mortars doing these days and what trends can we discern from the shopping season so far?
We took our Santa caps off for a moment and replaced them with thinking caps to find out. Here’s what we learned.
Why bust a door?
ShopperTrak, which claims to be the leading tracker of shoppers and “consumer behavior insights and location-based analytics,” estimated brick-and-mortar retail from Thanksgiving to Nov. 29 yielded about $20.43 billion in total sales—an estimated 10.4 percent decrease compared to 2014.
Read the entire article on Auctiva EDU.