What You Can Learn From The Holiday Shopping Season

holiday-lessons-osThe 2015 holiday shopping season is here and, more than ever, people are talking about all the shopping they’re doing online.

But how are brick-and-mortars doing these days and what trends can we discern from the shopping season so far?

We took our Santa caps off for a moment and replaced them with thinking caps to find out. Here’s what we learned.

Why bust a door?

ShopperTrak, which claims to be the leading tracker of shoppers and “consumer behavior insights and location-based analytics,” estimated brick-and-mortar retail from Thanksgiving to Nov. 29 yielded about $20.43 billion in total sales—an estimated 10.4 percent decrease compared to 2014.

Read the entire article on Auctiva EDU.

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