What One Man’s Learned in 15 Years of Selling Online, Part 1

years-of-wisdom-osWhen we met Drew Friedman in 2006, he’d already been a successful eBay seller since before the turn of the century. Friedman, the president of White Mountain Trading Company, buys and sells Mount Blanc specialty pens and other high-end merchandise.

His background of more than 20 years in business was a help when he started his e-commerce business, but as anyone who’s been doing this for such a long time knows, that didn’t mean there weren’t challenges, changes and plenty of turns in the road in his journey.

Sales background starts merchant off right

Schepp: What did you do before you got into e-commerce, and how does that experience help you as an online merchant today?

Friedman: I was the national sales manager for a manufacturing firm traveling all over Canada and the U.S. When hired in 1998, I was charged with figuring out how the Internet and e-commerce were going to help increase our sales and decrease our selling costs.

Read the entire article on Auctiva EDU.

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