Do You Add the 1 Attribute Every Product Needs?

Don’t Miss This Key Product Detail

Plus, take the pain out of tax returns, end that negative self-talk & more

We have tons of projects in the works to help your business reach its limitless potential in 2016. But you can do one really important thing on your own to provide a good shopping experience: Enter accurate item weights.

Our Customer Support Team uses product weights to generate return shipping labels when a shopper requests a return.

If a product doesn’t contain an accurate weight, we run into two problems that shoppers hate:

  1. The shopper requesting the return may not be able to ship the item back to you because the return shipping label we send them (based on the item weight entered) is insufficient.
  2. The shopper may have to pay for the additional postage to return the item.

Avoid disappointing your shoppers and take the time to review your item weights. It’s an important detail that can turn first-time buyers into lifelong customers.

Partner Spotlight: TaxJar

TaxJar makes sales tax compliance simple by taking the pain out of reporting and filing your sales tax returns. Get started by giving yourself a quick and painless Sales Tax Compliance check up for 2016. Then start your 30-day risk free trial of TaxJar today!

From Auctiva EDU & The OpenSky Merchant Blog

Stop The Negative Self-Talk

Why it’s bad for your business and how to end it

By Brad and Debra Schepp

Do you see failure lurking behind every corner? As a small-business owner, if you do, you may be hurting your business. Read Story

Why Shoppers Abandon Their Carts

See how you can get them back.

By Brad and Debra Schepp

The term “cart abandonment” makes many online sellers a little queasy. Orphaned carts represent lost income. Why do shoppers abandon their carts? We talked to a few experts to find out. Read Story

Merchant Newsletter | January 28, 2016

How to Stop Negative Self-Talk

negative-self-talk-os-blogDo you see failure lurking behind every corner?

If so, there are two issues at play. First: negative self-talk. Second: what psychologists call catastrophizing or thinking that something is far worse that it is.

We catastrophize and are negative self-talkers, ourselves. As a small-business owner, if you are, too, you’re less effective. Your creativity drags like molasses in winter and your overall output drops, too.

To help, we spoke with psychologists and other therapists for advice on dealing with these issues.

Read the entire article on Auctiva EDU.

What One Man’s Learned in 15 Years of Selling Online, Part 2

selling-wisdom-p2-osAs you may remember from the first part of our interview with Drew Friedman, an experienced e-commerce merchant and president of White Mountain Trading Company, in the more than 15 years Friedman has been running the business, he’s seen many changes and has had to adapt to keep his company going.

Here he shares his thoughts on marketing and the markets he uses, as well as advice for merchants who are just starting out.

The twists and turns of selling

Schepp: What are your thoughts about the big marketplaces where you market your items?

Friedman: We are still on eBay and have been for nearly 16 years. Briefly, after our move across the country, our eBay effort was scaled back considerably as we reconfigured our business. We also saw a tremendous downturn in the upscale product categories, where we had built our earlier reputation.

Read the entire article on Auctiva EDU.