As you may remember from the first part of our interview with Drew Friedman, an experienced e-commerce merchant and president of White Mountain Trading Company, in the more than 15 years Friedman has been running the business, he’s seen many changes and has had to adapt to keep his company going.
Here he shares his thoughts on marketing and the markets he uses, as well as advice for merchants who are just starting out.
The twists and turns of selling
Schepp: What are your thoughts about the big marketplaces where you market your items?
Friedman: We are still on eBay and have been for nearly 16 years. Briefly, after our move across the country, our eBay effort was scaled back considerably as we reconfigured our business. We also saw a tremendous downturn in the upscale product categories, where we had built our earlier reputation.
Read the entire article on Auctiva EDU.