New Feature! Put Your Best Price Forward + Learn How to Rock Your Returns

 

Set Product-Specific Discounts

Plus, the ins and outs of returns.

Wish you could set a discount limit on specific products? Soon you’ll be able to. See more details below. And get a refresher on our returns process to ensure your shoppers and you have good experiences. Because, well, returns happen.

Best Deal Pricing Hits

On Friday, you may have seen a new price you can enter for your products: the Best Deal Price. This optional price is the lowest price you will charge for an item once discounts from a promotion are applied. This price will override your Maximum Allowed Discount so you can have more control over your bottom line.

pricing-simplification

You can start entering this price now on desired products, and we’ll start using that info in mid-March.

Since the Maximum Allowed Discount specifies the maximum discount you will give all of your products during an OpenSky promotion, we wanted to give you a feature that lets you set pricing limits on certain products. For instance, if your Maximum Allowed Discount was set to 40%, but you only wanted to discount one product by 20% at the most instead of 40% or by 50% max instead of 40%.

When you set a (b) Best Deal Price, the affected product will always sell between this price and the (a) OpenSky price (the price at which your product would sell if no discounts were applied to it) starting in mid-March.

os-nl-0228-2

Navigating Best Deal Prices

You can enter any price in a product’s “Best Deal Price” field as long as it’s lower than the OpenSky price.

Keep in mind that the Best Deal Price is not your landed cost. You should account for commission fees, ad spend and other costs you incur as you calculate the Best Deal Price.

You can add Best Deal Prices (we will not add these for you) in your Merchant Toolkit by going to the “Price & Variations” section of any product.

Or you can perform a Bulk Edit. Here’s how you do that:

  1. Click “Bulk Edit” in the “Products” tab of your Merchant Toolkit.
  2. Download your Full Product File.
  3. Open your CSV file from your Dashboard once it’s ready.
  4. Enter Best Deal Prices for applicable products.
  5. Save the file.
  6. Re-upload it to OpenSky.

We’ll let you know when we start using Best Deal Prices on your Merchant Toolkit Dashboard.

Rock Returns

Returns are part of doing business. But if you accept returns in your store, do you know exactly how the process works? Here’s a refresher just in case to ensure the process is good for your shopper and you.

1. A shopper contacts us letting us know she wants to return a product.

2. We send the shopper a return label through email so she can return the item.

3. The shopper receives the label and ships the product back to you. At the same time, our Customer Support Team notifies you of the return and provides you with:

  • The shopper’s name, the order number, the shipped date, the return request date, the reason for the return and the label tracking number

4. Once you receive the return, we’ll issue a refund to the shopper (minus the return shipping cost) as long as the merchandise is in resalable condition. You’ll see the order deducted from your “Payments” page.

If the returned item is not in salable condition, let us know within 24 hours of receiving the product. If you don’t, we’ll assume the return is in resalable condition and will issue the refund.

Want to know more? Get all the ins and outs on returns.

From Auctiva EDU & The OpenSky Merchant Blog

Ditch the Vanilla Approach

Personality can propel sales.

By Dennis L. Prince

Strong businesses stay strong thanks to their projected styles or personalities. Shoppers remember a business that makes them laugh, shows a unique kind of caring or sensitivity, or (best yet) shares their values. Read Story

Should You Give Bloggers Swag?

Sending freebies can boost your exposure.

By Brad and Debra Schepp

Should you give products to bloggers for free in exchange for exposure? That question sparked lots of comments on The eCommerce Group’s Facebook page. It also ignited our curiosity. Read Story

Merchant Newsletter | February 28, 2016

Simplified Promos Are Live! Plus, How to Get the Biz Funding You Need & More

Welcome to Simplified Promos

Plus, respond to reviews like a pro & learn about funding that can help your biz grow.

Good news! Promos are officially simplified as of today. Learn more about how this new approach will benefit you and save you time.

Not sure how to respond to product reviews? We’ve got tips on how to do it well. Plus, if you need funding to grow your business, our new partnership can help.

Simplified Promos Are Here

Our new simplified approach to promotions started today, and that means:

  1. Discounts and Credits will no longer “stack.” Shoppers will only be able to use one or the other when they buy from you.
  2. You’ll only have to set one maximum discount for all of your products to be eligible for our marketing promotions.
  3. Welcome to hands-free promos! We’ll create all promotions going forward and they will be sitewide.

Be sure to check your new Maximum Allowed Discount (the maximum discount you’ll give all of your products during a promotion) on your new “Settings” page of your “Marketing” tab in your Merchant Toolkit.

As you’ll recall, we set this for you based on your Credit and Sitewide Coupon Code ceilings so your products can be eligible for OpenSky promotions.

You can make any adjustments you’d like. Just keep in mind that the higher your discount, the more promos your products will be eligible for.

A few other things changed, too, as we retired:

  • New Follower, Loyalty, Love and Beta Discounts
  • The “Customers” section
  • All mentions of creating or posting promos
  • Any storewide and product-specific promos you had going
  • And individual Credits for inviting friends to OpenSky

If you missed our last newsletter, check it out to see the full details about our simplified OpenSky promotions.

Respond to Reviews the Right Way

As your products get reviewed, you may find yourself wanting to respond to answer a shopper’s question, clear up confusion or just provide more information. And you should! Responses can be the determining factor for future shoppers as they decide whether they’ll buy.

Not sure how to compose your response? Here are some tips:

  • Explain: If a reviewer has a question or needs more information on your product, give the shopper the insight he or she seeks. This will help the reviewer and future shoppers, too.
  • Be precise: Only address the reviewer’s concerns. Don’t respond to multiple reviews in one response. Specific information is much more helpful. Plus, it shows you’ve heard your shopper.
  • Don’t take reviews personally: We all have opinions, and we should all be able to voice them. We’ll never publish reviews that contain personal attacks, and we’ll follow the same rule when it comes to responses. If something really upsets you, wait a few minutes to cool off and then respond.

Keep in mind that we review all responses before we post them, so you may want to check out our response guidelines as you craft your comments.

Get the Business Funding You Need

Businesses often need additional money to grow, and our recent partnership with Kabbage can make getting funds easier.

Apply today for a line of credit from Kabbage of up to $100,000 based on your business’ real-time data. Use the line of credit to buy more inventory, stock your shipping supplies or boost your Co-Pilot marketing efforts. Use the funds to take your business to the next level.

You won’t pay any fees to establish your line of credit. You’ll only pay fees on the funds you take, and qualified merchants can get access to funds in minutes.

More than 50,000 businesses have trusted Kabbage to help them grow. Apply today!

From Auctiva EDU & The OpenSky Merchant Blog

How To Stay Relevant

Listening is a must.

By Dennis L. Prince

How do you stand out in a sea of merchants? By being relevant, of course. For businesses, that means establishing a presence and process to become part of your shoppers’ lives. Read Story

Ink Master

PowerSeller talks tricks and staying on top

By Brad and Debra Schepp

Ron Saxton has been selling online for 18 years. In that time he’s tested the waters on Amazon, but both he and his current employer agree that eBay is the best fit for their business model. Read His Story

Merchant Newsletter | February 18, 2016

Promos Are Simplified. Set Your Limit and Go.

What’s Your Max Discount for Promos?

Let us know and learn how we’ll simplify promos starting February 18.

At OpenSky, you’re our top priority. It’s important to us that our tools are easy to use, that you sell products at the price you want and that you never have to worry about over-discounting your products when we run promotions.

It’s for those reasons that we’re streamlining promotions on February 18, 2016. On that date, you’ll notice several changes, including:

  1. Discounts and Credits will no longer “stack.” Shoppers will only be able to use one or the other when they buy from you.
  2. You’ll only have to set one maximum discount for your products to be eligible for our successful marketing promotions.

Why Are We Doing This?

To protect you from over-discounting your products and make things easier. Some promotions “stacked” while others didn’t, and it was hard to keep it all straight. As a result, sometimes your products sold for less than you wanted.

We get it. Credit and Sitewide Coupon Code ceilings were confusing and it was hard to know what ceilings would best serve your growing business. So now you’ll just tell us the maximum discount you’ll give all of your products in your new “Settings” page. Then you can focus more on your business.

We’ll Set a Maximum Discount for You

To ensure your products are eligible for OpenSky promotions when the changes debut, we’ll set your Maximum Allowed Discount for you. Be sure to review it on February 18 and feel free to make adjustments.

Just keep in mind that the higher your discount, the more promos your products are eligible for. For example, if your Maximum Allowed Discount is 20%, your products are eligible for inclusion in:

  • Sale on Sale Credit Events
  • Sitewide Sale Credit Events
  • Any Coupon Codes for 20% or lower

If your Maximum Allowed Discount is set to 50%, your products can be included in:

  • Sale on Sale Credit Events
  • Sitewide Sale Credit Events
  • Any Coupon Codes for 50% or lower
  • Discount Dollar promos
  • General Credit Events
  • Half Off Events

Calculating Your Max Discount

We’ll base your Maximum Allowed Discount on your current Credit and Sitewide Coupon Code ceilings. If those values differ, we’ll set the max discount to the lower of the two, unless one of those values is set to 0% and the other is something greater. In that case, we’ll use the higher percentage.

Other Changes You’ll See in Your Toolkit

As we take this streamlined approach to promotions, you’ll notice that your Merchant Toolkit will look differently beginning February 18.

  • We’ll retire New Follower, Loyalty, Love and Beta Discounts.
  • We’ll remove the “Customers” section.
  • We’ll remove all mentions of creating or posting promos.
  • And you’ll no longer be able to create sales or Coupon Codes for your store, or products.
  • Only OpenSky will be able to create promotions and these will be sitewide promos.

Why Are We Ending Store & Product Promos?

We know change can be scary, but we honestly believe this will benefit you. In our research, we’ve found that our sitewide promotions generate far more sales than storewide discounts, promos and coupons. So by focusing on sitewide promos you’ll get the best marketing results with little effort. We’ll do the work for you.

As a result of this change, storewide and product-specific promos will automatically expire as will individual Credits for inviting friends to OpenSky on February 18.

Want to know more? See full details about our changes to OpenSky promotions.

From Auctiva EDU & The OpenSky Merchant Blog

A Real Gem

Seller turns love for precious gems into profits.

By Brad and Debra Schepp

Merchant David Saad is happy to contribute to people’s long love of looking their best. “The oldest jewelry found was some shells and beads from 100,000 years ago,” he tells us. “As soon as humans had any spare time, they started adorning themselves.” Read Story

Stay In Love With Your Biz

Easy steps to reignite the passion

By Dennis L. Prince

Ever wonder if you really do feel that same flutter you did when you first fell head over heels in love with the idea of running your own business? See how to fan that flame and keep the love alive. Read Story

Merchant Newsletter | February 10, 2016

Product Reviews Are Coming Back! Plus, Win $50 & See Your 2015 Sales Figures

Product Reviews Ahead

Plus, where to get your 2015 sales figures and our survey that can literally pay off

Product reviews are a great way to foster trust among the shoppers who love exploring the unique finds you offer at OpenSky, so we’re working to add this feature back to the site. See details below.

And let us guide you to the spot in your Merchant Toolkit where you can see your sales figures for 2015 broken down by month. Need another reason to read? Take our quick survey and you’ll earn a chance at a $50 Visa gift card.

The Reviews Are In

We’ve been collecting product reviews from shoppers since October. Late last year we ran a test and showed reviews to a portion of our visitors. Now we’re working to make reviews visible to all shoppers.

Next week we’ll release a feature that sends you an email containing all the reviews your products received in the previous 24 hours. Your reviews will look like this:

We encourage you to use the email you get to:

  1. Actively monitor your reviews.
  2. Respond to those reviews.

Want to know more? See full details and how you can respond to product reviews.

X Marks the Spot

With tax season up ahead, you may be wondering how much you made in sales last year. Not to worry. We have your back.

You can easily request your Payment and Tax Report for 2015 to see:

  1. All the payments you received last year
  2. All the sales tax you collected in 2015

Plus, these figures are all broken down by month for added convenience.

Where do you request your report? From the “Payments” section of your “Account” page in your Merchant Toolkit.

It’ll take us a few minutes to create the report for you, so we’ll email you once it’s done. Then you can download it as often as you’d like.

Take Our Survey & You Could Win $50

We’re working on a new blog that will help you grow your business and reach new heights. Take a minute to tell us about yourself and the issues that concern you in our short survey. This will help us cover the topics that matter most to you—and it could pay off, literally!

If you take the survey by February 13, 2016, you’ll earn a chance to win a $50 Visa gift card. Be sure to check it out and good luck!

Take the survey now!

From Auctiva EDU & The OpenSky Merchant Blog

Edit Your Images Like A Pro

Creating consistency is key.

Andy Bonnenfant

You’ve probably been taking product photos for years. But what if your shots don’t come out exactly as you had imagined? How do you create consistency? Let’s take a look.Read Story

Relax! Don’t Catastrophize

Thrive by living in the moment.

By Brad and Debra Schepp

Catastrophizing, or assuming the worst case scenario will occur, is a problem that plagues many online merchants. See how to stop this massive energy and time-waster! Read Story

Merchant Newsletter | February 4, 2016