Now Live: Product-Specific Discounts, Product Identifiers & More

 

Product-Specific Discounts Now Available

Plus how we’re making your products easier to find.

You told us our new Best Deal Pricing was a little confusing, so we reworked it. Read on for details and see how you can now set discounts for specific products starting today regardless of the OpenSky promotion.

Plus, review a few other updates we made to make your products easier to find.

Max Product Discount Replaces Best Deal Price

We recently introduced Best Deal Pricing to give you a way to set maximum discounts for specific products, overriding your storewide Maximum Allowed Discount.

However, you told us Best Deal Pricing was confusing, so we reworked the design.

  1. We changed its name from “Best Deal Price” to “Max Product Discount.”
  2. You’ll now enter a percentage discount instead of a dollar amount, just like you do for your Maximum Allowed Discount.

You can enter a Max Product Discount in the same place where Best Deal Prices appeared: in your products’ “Price & Variations” sections under the OpenSky price.

Max Product Discounts will work just like Best Deal Pricing: They simply override your storewide Max Allowed Discount for specific products.

  • If you set a Max Product Discount for a listing, that product will always sell between the max discounted price and the OpenSky price.
  • If you leave it blank, we’ll use your storewide Maximum Allowed Discount setting instead. (You can find that setting in the “Settings” section of your “Marketing” tab.)
  • Pro tip: Want to allow discounts on most of your products, but not discount one or two items? Set those products’ Max Product Discount to 0% to disallow discounting and always sell the products at your OpenSky price.

Did You Already Enter a Best Deal Price?

To ease this transition, we found all the Best Deal Prices you already entered and calculated equivalent Max Product Discounts for those listings.

We calculated these percentages carefully, but you should double-check any Max Product Discounts you may have to ensure you’re happy with the values we entered. Be sure to do this soon because we’ll start using Max Product Discounts to calculate the price of your products starting today.

Always Sell at Your Max Discount

As you review your Max Product Discount, notice the new “Always sell this product at this discount” box. When you check it, your product will always sell at the calculated price once the Max Product Discount is applied, regardless of the OpenSky promotion.

For instance, if your product has an OpenSky price of $50 and you allow a Max Product Discount of 20%, you’d be allowing the product to be purchased at prices between $40 and $50, depending on what discount or coupon each shopper has available. If you check the box, you’ll always sell the product for $40 if the shopper has a discount.

Product Identifiers Are a Must

Now let’s talk search. As of Wednesday, you can add a product’s brand and universal product code (UPC) in the “Price & Variations” section, or by uploading a CSV file, or doing an import from Bigcommerce or Shopify.

Be sure to review your products and add that info to your current items and future ones you create. These product identifiers are huge when it comes to search and many sites require them.

Plus, you get 2 major benefits by including brands and UPCs:

  1. Shoppers can find your products more easily.
  2. Product identifiers help us market your products more effectively.

Optimize Your Photos for Variations

Finally, we also updated our Co-Pilot ads to use product images for variations. This should increase your advertising return on ad spend (ROAS).

To benefit from this change, be sure to include images of the different variations you offer in your listings. For instance, if you sell a set of jewelry and shoppers can pick between a blue and a purple set, include at least one photo of each set.

You can set images for your variations in your products’ “Price & Variations” sections or in a CSV file if you’re doing a product import.

From Auctiva EDU & The OpenSky Merchant Blog

And the Winners Are…

Congratulations to Lisa B. of South Dakota, Jeanette C. of Minnesota, Edith T. of California and Scott M. of New York for winning our $50 Visa gift cards for taking our reader survey! And a huge thanks to everyone who participated. Your feedback will help us focus on the topics that matter most to you.

Merchant Newsletter | March 14, 2016

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