Important Changes to Returns Just Hit! Plus, Boost Insights, How to Write Killer Product Names & More

 

It’s official: Most merchants must now accept returns. See details below. Plus, get the scoop on upcoming Boost insights, learn about a new platform that can simplify product management and learn how to write product names that pay off.

Changes to Returns Are Live

As of August 15, 2016, the changes to our Merchant Agreement are live and most merchants must accept returns within 14 days from the shipment delivery date.

Only certain products are exempt, including:

  1. Custom products
  2. Products listed in categories that do not allow returns, such as: Books, Intimates and Gourmet Food

We updated return policies for products on OpenSky.com accordingly, so be sure to double-check your items and ensure that any products that are custom are listed as such. (And keep in mind that we reserve the right to process returns within 14 days of purchase for products that were changed from not accepting returns to accepting returns, even if they were listed as not accepting returns when they sold.) Learn more.

Boost Insights Get A Boost

Pro Plan merchants, if you’re Boosting your products to put them in front of millions of shoppers across the Web, we have great news: Soon you’ll have access to more data, so you can see exactly how your Boost campaigns are performing.

We’re adding new tabs to your Shopper Traffic graph (which displays on your Merchant Toolkit Dashboard) that will show you how many add-to-carts, orders and sales your Boosted products have received. Eventually, you’ll be able to see how many impressions your products are getting, too.

Not Boosting your products yet? Contact us at pro@opensky.com or visit our FAQs. Please keep in mind that Boosts are only available to Pro Plan merchants who don’t have managed marketing campaigns.

Venture Over to Vendio

vendio-logoSell on Amazon or eBay, or both in addition to OpenSky? If so, check out Vendio, a member of the OpenSky family.

It’s a great service that streamlines product management and allows you to create, edit, and list products to Amazon, eBay, OpenSky, and your own online store from one place. You can even sell on Facebook with the service!

How’s that for convenience and increasing your reach? Plans start at $24.95 a month. You can even try it for free to see if it suits you.

About Your Product Names…

They could be meaningless and confusing shoppers. What does that mean for you? Shoppers could get turned off and move on, or they may buy the product and return it because they expected something else.

To avoid that, follow this simple formula to perfect your product names.

  1. State what your product is in simple, searchable terms (e.g., “Cotton Short Sleeve Shirt”).
  2. Add in general descriptors such as color, pattern and size (e.g., “Gray Cotton V-Neck Short Sleeve Shirt”).
  3. Keep the character count to 80 characters max, including spaces.
  4. Avoid special characters, catalog numbers and product codes.
  5. Spell-check. It’s the cherry on top of a killer—and profitable—product name.

Need a little inspiration? Here’s a great product name to help:

os-nl-081716-product-name

Get more tips in our new quick-start Guide to Selling on OpenSky.

From Auctiva EDU & The OpenSky Merchant Blog

Key Selling Tips, Part 1

Seasoned sellers share their best tips.

By Brad and Debra Schepp

We recently asked a group of e-commerce sellers a simple question: What are the most important things to know about running an e-commerce business? Read Story

Merchant Newsletter | August 18, 2016

Important Changes to Final Sale & Returns, Take Our Fulfillment Survey, & More

 

Changes to Final Sale & Returns Hit Soon

Plus, take our new fulfillment survey so we can help you save & more

We’re retiring Final Sale and changing our guidelines on returns soon. See details below. Plus, tell us about your fulfillment process so we can help you save and see how we’re making order processing easier for ShipStation merchants.

Final Sale is Ending

As you may have seen in your Dashboard, we’re updating our Merchant Agreement on August 15, 2016. As of that date, items can no longer be listed as Final Sale and most OpenSky merchants must accept returns within 14 days from the shipment delivery date.

Only certain products are exempt from the new return guidelines, for example:

  1. Custom products
  2. Products listed in categories that do not allow returns, including: Books, Intimates and Gourmet Food

These changes will help us align our policies with those of other marketplaces and help foster trust among shoppers.

What should you do? Double-check that any custom products you sell are listed as such. We’ll automatically update products’ return policies according to the new guidelines when the changes take effect.

Please note that we reserve the right to process returns within 14 days of purchase for items that are changed from Final Sale to accepting returns when changes take effect, even if they were listed as Final Sale at the time of purchase. Learn more.

Take Our Fulfillment Survey

We want to get to know your business better so we can serve you best—and help you save. If you haven’t already, be sure to take our short fulfillment survey. It’ll take just a few minutes and will go a long way in helping us identify new opportunities to help you reduce your costs.

Take the survey now.

ShipStation Merchants, Your Job Just Got Easier

If you use ShipStation to process your OpenSky orders, you now have one less step to take. Last week we added an OpenSky packing slip to ShipStation, so you no longer have to go into your OpenSky Merchant Toolkit to print packing slips for your OpenSky orders.

You can download the slips right from ShipStation. Get step-by-step instructions on how to do this in our Help Center.

When Should You Take Product Photos?

Morning and early evening. That’s when you’ll get the best lighting, a key ingredient in great product photos. To get the perfect shot, set up a seamless background next to a window for soft, natural lighting as shown below.

photo-tip-os-nlBe sure to avoid direct sunlight and harsh midday lighting. (They can wash out your image.)

And if you set up your shot outside for a lifestyle image—remember those receive almost double the traffic of other images—make sure it’s not in direct sunlight.

Get more tips in our new quick-start Guide to Selling on OpenSky.

From Auctiva EDU & The OpenSky Merchant Blog

Nail Product Sourcing

The trade shows you can’t miss

By Brad and Debra Schepp

Nothing beats old-fashioned face-to-face communication when it comes to sourcing, and trade shows are a great place for that. That’s probably why the shows are thriving, but which ones should you attend? Read Story

Merchant Newsletter | August 3, 2016