We’ve explored how to lure in buyers by offering free shipping and you’ve read about all the great reasons to offer a flexible return policy. Now we’d like to introduce the OpenSky Hassle-Free Return Program—another tool you can use to entice shoppers this holiday season.
Why Offer Extended Returns?
Our Holiday Series has been aimed at helping you prep for the big day. No, not Christmas (though, that’s, of course, a big one, too)—we mean Cyber Monday.
“More than 126 million Americans plan to shop online” on that day, so it can be a big day for your selling season. In 2014, the average shopper “completed 52.9 percent of their shopping as of December 10,” reports the National Retail Foundation.
If you’re only offering a 14-day return window, and your shoppers have completed half of their shopping before December 10, then the return policies for half of their purchases will expire before they’ve even had the chance to give their gifts!
Offering extended returns gives your shoppers peace of mind and reassurance that, even if their gifts aren’t perfect the first time, they can return them after the holidays and try again.
The Details of Hassle-Free Holiday Returns
By opting in to the Hassle-Free Holiday Returns Program on OpenSky, you’re making the returns process super simple for all of your shoppers this holiday season! When you opt in, shoppers who buy from you between October 15, 2015, and December 31, 2015, have until January 31, 2016, to return their products.
And don’t worry, items that you’ve set to Final Sale will stay that way, even if you opt in to our program. Your participation only affects products that are currently set to the 14-day return policy.
Enrolling is Simple
Participating in the Hassle-Free Holiday Return Program is easy. Here’s how you do it:
- Visit your “Marketing” tab of your Merchant Toolkit and select “Settings.”
- Under “Holiday Returns,” click the checkbox that says “Enable Holiday Returns” and save your settings.
Then all of your products marked with “We accept returns up to 14 days from the date the order was delivered” will be updated to reflect the extended return window. You can edit products individually, but as long as you are opted in, you will only be able to select “Holiday Returns” or “Final Sale.”
Give your shoppers that boost of confidence—and give yourself a boost in sales—by offering extended holiday returns.