DIY Order Cancellations, Your New Guide to More Sales, How Selling is Like Dating & More

 

Just Released: DIY Cancellations

Plus, our best insider tips to wow shoppers & more

Cancellations are part of doing business. To make them a little easier, you can now cancel orders without contacting our Customer Support Team. See details below and check out our new Seller Guide. It’s bursting with our best insider tips to help you sell more.

Cancel Orders on Your Own

Before we tell you how to cancel orders, keep this in mind: Canceling too many orders can result in fines as noted in our Merchant Quality of Service Agreements. But when you must cancel an order, here’s how you do it on your own:

  1. Find the appropriate order in your “Orders” page. (Please note that orders must be in the “Review” or “Pending” tabs.)
  2. Click on the order.
  3. Click the order’s “Cancel Order” link.
  4. Select the reason for the cancellation.
  5. Click “Cancel Order” again.

Keep in mind that this will cancel all pending products contained in the order and that you can only cancel pending orders. If you have a pending order that contains multiple products but you already marked 1 product as “shipped,” you can still cancel the order, but the shipped product will not be canceled.

Once you cancel an order, we’ll email the shopper to let him or her know of the cancellation, just like we do with any other cancellation.

If you ever need to cancel only 1 or a few products in an order, or cancel an order for a product that has already been marked “shipped,” contact our Customer Support Team and they can help you. Learn more about cancellations in our helpful guide.

How Much Did You Pay for Marketing?

Pro and Elite merchants: You can see this figure labeled “Marketing Budget Renewal” in your Merchant Toolkit. This figure represents how much you’ve paid for Boosts and other marketing services to reach more qualified shoppers.

“Marketing Budget Renewal” figures are negative numbers because they represent payments you’ve made. (Payments made to you appear as positive numbers.)

Remember, Boost and other marketing services are only available to Pro and Elite merchants. If you’re on the Starter Plan and want access, upgrade your account. Already on the Pro Plan but not using Boost? See if you’re eligible on the “Advertising” section of your “Marketing” tab.

Psst… Your Listings Need Some Work

You’ll find some of our best listing and selling tips in our new quick-start Guide to Selling on OpenSky. Be sure to check it out to learn how to wow shoppers, improve your products and avoid common listing mistakes.

For instance, you’ll learn that:

    • Not using a lifestyle image (like the 1 below) as your 1st product photo can cut your views and sales in half.

  • The weird lighting rule that many merchants ignore—ruining their sales!
  • The No. 1 feature that successful merchants opt into.

Plus, you’ll learn how to:

  • Customize your account to build trust.
  • Perfect product names & descriptions.
  • Set up your product photography shots.
  • Get the right lighting for your product images.
  • Get your team involved.
  • And more!

Consider saving this handy guide onto your desktop or bookmarking this page in our Help Center, so you always have it at your fingertips.

From Auctiva EDU & The OpenSky Merchant Blog

Selling is Like Dating

You have to build trust.

By Dennis L. Prince

Today most people buy online. Some only buy online. But that doesn’t mean you don’t have to earn and retain shoppers’ trust before they’ll commit to buy from you. Read Story

Merchant Newsletter | July 5, 2016

What One Man’s Learned in 15 Years of Selling Online, Part 2

selling-wisdom-p2-osAs you may remember from the first part of our interview with Drew Friedman, an experienced e-commerce merchant and president of White Mountain Trading Company, in the more than 15 years Friedman has been running the business, he’s seen many changes and has had to adapt to keep his company going.

Here he shares his thoughts on marketing and the markets he uses, as well as advice for merchants who are just starting out.

The twists and turns of selling

Schepp: What are your thoughts about the big marketplaces where you market your items?

Friedman: We are still on eBay and have been for nearly 16 years. Briefly, after our move across the country, our eBay effort was scaled back considerably as we reconfigured our business. We also saw a tremendous downturn in the upscale product categories, where we had built our earlier reputation.

Read the entire article on Auctiva EDU.

What One Man’s Learned in 15 Years of Selling Online, Part 1

years-of-wisdom-osWhen we met Drew Friedman in 2006, he’d already been a successful eBay seller since before the turn of the century. Friedman, the president of White Mountain Trading Company, buys and sells Mount Blanc specialty pens and other high-end merchandise.

His background of more than 20 years in business was a help when he started his e-commerce business, but as anyone who’s been doing this for such a long time knows, that didn’t mean there weren’t challenges, changes and plenty of turns in the road in his journey.

Sales background starts merchant off right

Schepp: What did you do before you got into e-commerce, and how does that experience help you as an online merchant today?

Friedman: I was the national sales manager for a manufacturing firm traveling all over Canada and the U.S. When hired in 1998, I was charged with figuring out how the Internet and e-commerce were going to help increase our sales and decrease our selling costs.

Read the entire article on Auctiva EDU.

Merchant Spotlight: Amaryllis

Ben and Anita copyBen Tabai operates Amaryllis on OpenSky with his girlfriend and business partner, Anita Shokouhi. Since they live a life so often attached to their cellphones, Tabai had become quite fascinated with mobile browsing as a way to pass the time, explore, feed his curiosity and inspire a business.

“The mobile-browsing phone is now an extension of our bodies,” he tells us. “Getting into e-commerce was a given to me.” The question that remained was simply, how?

“I was lying in bed one night and viewing Groupon Deals on my phone,” Tabai recalls. “I came across the ‘Goods’ section and saw items being sold in the thousands over a span of a few days. I already had prior experience with importing goods, so I thought, ‘Why not jump on this opportunity?'”

Tabai’s next step was to reach out to Sholouhi to discuss the idea of selling fashion products in large volume online, and that was how Amaryllis got its start.

Read the entire article on Auctiva EDU.

The Psychology Of The Sell

Woman holding colorful shopping bags in snowy nightIt doesn’t take a twirling gold pocket watch or a mysteriously flashing strobe to get into the minds of your buyers and encourage them to buy more of your goods. Actually, there’s nothing very hypnotic about employing everyday psychology to help you sell more to your shoppers.

Selling at the psychological level is nothing new in marketing or merchandising, yet many sellers overlook some of the most basic tenets of connecting with shoppers and encouraging them to make a purchase—or two, or five.

Selling with psychology is good business and the good news is that it’s not difficult to do.

Read the entire article on Auctiva EDU.