Important Changes to Final Sale & Returns, Take Our Fulfillment Survey, & More

 

Changes to Final Sale & Returns Hit Soon

Plus, take our new fulfillment survey so we can help you save & more

We’re retiring Final Sale and changing our guidelines on returns soon. See details below. Plus, tell us about your fulfillment process so we can help you save and see how we’re making order processing easier for ShipStation merchants.

Final Sale is Ending

As you may have seen in your Dashboard, we’re updating our Merchant Agreement on August 15, 2016. As of that date, items can no longer be listed as Final Sale and most OpenSky merchants must accept returns within 14 days from the shipment delivery date.

Only certain products are exempt from the new return guidelines, for example:

  1. Custom products
  2. Products listed in categories that do not allow returns, including: Books, Intimates and Gourmet Food

These changes will help us align our policies with those of other marketplaces and help foster trust among shoppers.

What should you do? Double-check that any custom products you sell are listed as such. We’ll automatically update products’ return policies according to the new guidelines when the changes take effect.

Please note that we reserve the right to process returns within 14 days of purchase for items that are changed from Final Sale to accepting returns when changes take effect, even if they were listed as Final Sale at the time of purchase. Learn more.

Take Our Fulfillment Survey

We want to get to know your business better so we can serve you best—and help you save. If you haven’t already, be sure to take our short fulfillment survey. It’ll take just a few minutes and will go a long way in helping us identify new opportunities to help you reduce your costs.

Take the survey now.

ShipStation Merchants, Your Job Just Got Easier

If you use ShipStation to process your OpenSky orders, you now have one less step to take. Last week we added an OpenSky packing slip to ShipStation, so you no longer have to go into your OpenSky Merchant Toolkit to print packing slips for your OpenSky orders.

You can download the slips right from ShipStation. Get step-by-step instructions on how to do this in our Help Center.

When Should You Take Product Photos?

Morning and early evening. That’s when you’ll get the best lighting, a key ingredient in great product photos. To get the perfect shot, set up a seamless background next to a window for soft, natural lighting as shown below.

photo-tip-os-nlBe sure to avoid direct sunlight and harsh midday lighting. (They can wash out your image.)

And if you set up your shot outside for a lifestyle image—remember those receive almost double the traffic of other images—make sure it’s not in direct sunlight.

Get more tips in our new quick-start Guide to Selling on OpenSky.

From Auctiva EDU & The OpenSky Merchant Blog

Nail Product Sourcing

The trade shows you can’t miss

By Brad and Debra Schepp

Nothing beats old-fashioned face-to-face communication when it comes to sourcing, and trade shows are a great place for that. That’s probably why the shows are thriving, but which ones should you attend? Read Story

Merchant Newsletter | August 3, 2016

Holiday Series: Be Picture Perfect

photo-2We don’t have to tell you: The holiday season is a huge time for online merchants, like you. It’s the time when shoppers are busy making their lists, checking them twice—and buying like crazy.

For you, that can mean lots of sales. (There’s a reason why the last part of the year is the most lucrative for merchants.) And with all that potential traffic headed your way, we put together this 2015 Holiday Series to help your products look their best—and to help you have a very merry holiday season. Our first topic? Product photography.

Really, You May Need Help

Take a hard, critical look at the photographs you use to represent your products. Even if your suppliers offer stock images for your products, you’re better served taking your own pictures. This makes your photos stand out in search results, especially if other merchants are selling the same products.

Setting Up Your Studio

Getting the perfect shot doesn’t require a huge investment, but there is certain equipment that will help bump your photos from so-so to totally pro.

  • Your camera: While your phone might be great for snapping shots of your family at the zoo, having a camera dedicated to product photographyand taking the time to learn to use all its featurescan boost the quality of your photos. Whether you go with a DSL-R or a smaller point-and-shoot, look for one with built-in flash and rechargeable batteries.
  • A tripod: Everyone occasionally gets shaky hands while taking photosavoid this by finding a tripod that fits your camera to ensure steady shots.
  • Lighting: Natural lighting or the flash on your camera will most likely be all you need, but for smaller products you should invest in a light box (or you can make your own) to eliminate glare and make sure your products look their best. 

Products Should Take Center Stage

When you’re staging photographs, be sure your product is the focus of the shot.

  • Backgrounds: Your backgrounds should be a solid neutral colorbeige or gray for exampleto avoid distracting from the product. Use rolls of smooth paper (available at your local craft store) or a plain colored wall around your house. Even your bathtub (assuming it’s clean!) could provide a white background in a pinch!
  • Accessories: If you include other items in your shots (say you’re selling a table and you stage the table with a lamp or books), include a note in the product description clarifying that the other items shown are not included or may be available separately.
  • Watermarks: Avoid using watermarks or other branding items (whether added digitally or not). These distract from your product, which should be the focus. Also, images with watermarks are less likely to be shared on social media—and you want your shoppers to share your products as much as possible.

Find OpenSky’s Next Top Model

Lifestyle photography—or images that show the item being used in a real situationcan drive more clicks than photos taken on plain white backgrounds, so hire or enlist someone you know to be your model for a day.

  • Keep it Real: A model wearing a fitness watch should probably also be wearing running clothes or yoga gear, not a business suit or little black dress, while the opposite is true for fine jewelry. Make sure your model’s entire outfit fits the product.
  • Does it Fit? You may need to enlist the help of more than one friend to make sure the clothes you’re selling fit your model in an appealing way. Clothes that fit Jane well may not fit Susan the same way, and you want your products (and your friends!) to look their best in your photos.
  • It’s all in the Details: Consider including your model’s measurements in the product description so people can get an idea of how your clothes should fit them. This is in addition to fit notes like “slim fit” or “runs true to size.” And, of course, if your friend is modeling rings or bracelets, make sure their nails are clean and neatly manicured.

Tech Specs

After you’ve done all your hard work, make sure your photographs fit OpenSky’s technical requirements. Ideally, your images should measure at least 544 by 544 pixels, but to enable the zoom on the Product Page, they should be at least 1,248 by 1,248 pixels. Save them as .JPG or .PNG files, and make sure they stay under 5MB each.

See OpenSky’s technical requirements here and get tips on touching up or resizing your photos before you upload them here. Need some inspiration for lifestyle photos and backgrounds? Get it here.