Important Changes to Returns Just Hit! Plus, Boost Insights, How to Write Killer Product Names & More

 

It’s official: Most merchants must now accept returns. See details below. Plus, get the scoop on upcoming Boost insights, learn about a new platform that can simplify product management and learn how to write product names that pay off.

Changes to Returns Are Live

As of August 15, 2016, the changes to our Merchant Agreement are live and most merchants must accept returns within 14 days from the shipment delivery date.

Only certain products are exempt, including:

  1. Custom products
  2. Products listed in categories that do not allow returns, such as: Books, Intimates and Gourmet Food

We updated return policies for products on OpenSky.com accordingly, so be sure to double-check your items and ensure that any products that are custom are listed as such. (And keep in mind that we reserve the right to process returns within 14 days of purchase for products that were changed from not accepting returns to accepting returns, even if they were listed as not accepting returns when they sold.) Learn more.

Boost Insights Get A Boost

Pro Plan merchants, if you’re Boosting your products to put them in front of millions of shoppers across the Web, we have great news: Soon you’ll have access to more data, so you can see exactly how your Boost campaigns are performing.

We’re adding new tabs to your Shopper Traffic graph (which displays on your Merchant Toolkit Dashboard) that will show you how many add-to-carts, orders and sales your Boosted products have received. Eventually, you’ll be able to see how many impressions your products are getting, too.

Not Boosting your products yet? Contact us at pro@opensky.com or visit our FAQs. Please keep in mind that Boosts are only available to Pro Plan merchants who don’t have managed marketing campaigns.

Venture Over to Vendio

vendio-logoSell on Amazon or eBay, or both in addition to OpenSky? If so, check out Vendio, a member of the OpenSky family.

It’s a great service that streamlines product management and allows you to create, edit, and list products to Amazon, eBay, OpenSky, and your own online store from one place. You can even sell on Facebook with the service!

How’s that for convenience and increasing your reach? Plans start at $24.95 a month. You can even try it for free to see if it suits you.

About Your Product Names…

They could be meaningless and confusing shoppers. What does that mean for you? Shoppers could get turned off and move on, or they may buy the product and return it because they expected something else.

To avoid that, follow this simple formula to perfect your product names.

  1. State what your product is in simple, searchable terms (e.g., “Cotton Short Sleeve Shirt”).
  2. Add in general descriptors such as color, pattern and size (e.g., “Gray Cotton V-Neck Short Sleeve Shirt”).
  3. Keep the character count to 80 characters max, including spaces.
  4. Avoid special characters, catalog numbers and product codes.
  5. Spell-check. It’s the cherry on top of a killer—and profitable—product name.

Need a little inspiration? Here’s a great product name to help:

os-nl-081716-product-name

Get more tips in our new quick-start Guide to Selling on OpenSky.

From Auctiva EDU & The OpenSky Merchant Blog

Key Selling Tips, Part 1

Seasoned sellers share their best tips.

By Brad and Debra Schepp

We recently asked a group of e-commerce sellers a simple question: What are the most important things to know about running an e-commerce business? Read Story

Merchant Newsletter | August 18, 2016